Artist Sandrine Torredemer (@la__filature) to Chair Olio Nuovo Days Design Competition & Create Commemorative Artwork
Paris, February 5th – Following her successful tenure as President
Paris, France – The prestigious Olio Nuovo Days design competition, celebrating the artistry of packaging for newly pressed olive oils, is delighted to announce a dual role for renowned artist Sandrine Torredemer, known online as @la__filature. Torredemer will not only chair the esteemed judging panel for this year’s competition but also create an original artwork inspired by the winning design, further elevating the award’s prestige.
Olio Nuovo Days seeks to recognize innovative and visually compelling bottle and packaging designs that embody the essence of “olio nuovo” – the vibrant, intensely flavored early harvest olive oil. This year’s competition takes on added significance with Torredemer’s involvement, bringing her discerning eye and artistic vision to the forefront.
@la__filature is a multidisciplinary artist celebrated for her captivating works that explore the interplay of nature, texture, and light. Her distinctive style, characterized by renewing the art of embroidery, delicate lines, use of natural materials, evocative imagery, makes her uniquely qualified to lead the jury in selecting a design that resonates with both aesthetic excellence and the spirit of olio nuovo.
“We are honored to have Sandrine Torredemer chair this year’s Olio Nuovo Days design competition,” says Emmanuelle Dechelette, founder of the the Olio Nuovo Days. “Her profound understanding of art, design, and the evocative power of objects makes her an ideal leader for our jury. Furthermore, the original artwork she will create based on the winning design promises to be a truly exceptional and lasting tribute.”
As chair of the jury, Torredemer will guide the panel in evaluating submissions based on criteria such as originality, functionality, visual impact, and connection to the values of Olio Nuovo Days. Her expertise will be invaluable in identifying a design that not only stands out aesthetically but also effectively communicates the unique qualities of the featured olive oil.
Beyond her role as chair, Torredemer will also create an original artwork inspired by the winning design. This piece will serve as a unique artistic interpretation of the design’s core elements, adding a layer of artistic dialogue and further celebrating the winner’s achievement.
About Torredemer
Introduced to embroidery at an early age by her grandmother, Sandrine TORREDEMER has never stopped embroidering, a passion that became almost a necessity when her life was turbulent. Her artistic approach has gradually freed itself from the technical constraints of traditional embroidery to become less academic, less perfect, more personal and more sensitive. She draws most of her material from her family heritage, embroidering on discarded and patched sheets, with old canvas threads that she completes with mini-stitches of clothing she’s found at thrift shops, bits of nothing gleaned to give them a new life. This recycling gives the embroidered works their unique character, which resonates with our environmental concerns. Beyond recycling, embroidery responds to today’s aspirations for an art form that takes the long view, at odds with instantaneity and super-production, a form of luxury in the slowness of creation.This second life given to materials is also hers since she gave up her first professional activity to devote herself exclusively to embroidery. From her background in urban planning, she has retained a certain eye for urban forms and architecture, which she reproduces in small touches, sometimes insisting on attention-grabbing details.
The announcement of the winning design and the unveiling of Torredemer’s artwork will be a highlight of the Olio Nuovo Days event in Paris on March 26th. The event will bring together producers, designers, and enthusiasts to celebrate the exceptional flavors of new olive oils and the creativity behind their presentation.